A Study on the Purchasing Behaviour of Male and Female Consumers in Kannur District

International Journal of Economics and Management Studies

© 2016 by SSRG - IJEMS Journal

Volume 3 Issue 12

Year of Publication : 2016

Authors : Mrs.Greeshma A

10.14445/23939125/IJEMS-V3I6P118

How to Cite?

Mrs.Greeshma A, "A Study on the Purchasing Behaviour of Male and Female Consumers in Kannur District," SSRG International Journal of Economics and Management Studies, vol. 3,  no. 12, pp. ):23-27, 2016. Crossref, https://doi.org/10.14445/23939125/IJEMS-V3I6P118

Abstract:

Foreign direct investment (FDI) being the non-debt financial capital is considered the most preferred international capital to contribute economic growth to the host economies. It is a win-win investment for both home and host economies. It contributes to the economic growth mainly through technological and managerial advancements, increasing return to production via positive externalities, creation of economic climate more competitive and productive spillovers etc.

Keywords:

Consumer, Buying Behavior, Classification, Buying Decision.

References:

  1. Statistical methods by s p gupta,, sulthanch and sons publishers, new delhi, 34th(thirt fourth) edition,2005
2. Marketing management by vinod(1999),third revised edition, published by calicut university general co-operative store