Reviewing the Reviewers: Are Technology Reviews Being Influenced by Marketing Budgets?
| International Journal of Economics and Management Studies |
| © 2025 by SSRG - IJEMS Journal |
| Volume 12 Issue 9 |
| Year of Publication : 2025 |
| Authors : Nivedh Nair |
10.14445/23939125/IJEMS-V12I9P107
How to Cite?
Nivedh Nair, "Reviewing the Reviewers: Are Technology Reviews Being Influenced by Marketing Budgets?," SSRG International Journal of Economics and Management Studies, vol. 12, no. 9, pp. 73-79, 2025. Crossref, https://doi.org/10.14445/23939125/IJEMS-V12I9P107
Abstract:
The paper will look into the growing consumer tech-products industry and the impact on marketing budgets and technology reviews on the quality of reviews, their perspective, and the perception of end-consumers on the final product. The paper goes on to analyze six different products, ranging from phones to headphones, comparing the reviews of social media influencers and other reviews, as well as consumer reviews. This was followed by a short review of the company’s budgets on marketing, research, and development. The research found a positive correlation between research and development budgets and positive reviews, and also varied results on the impact of marketing budgets. As a whole, the paper will study whether marketing budgets and product influencers influence Technology reviewers, and how this impacts the integrity of their reviews.
Keywords:
Marketing, Partnerships, Influencers, Budgets, Reviews.
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