The Factors Influence Citranet Sdn Bhd to Remain Resilient in Malaysian Market

International Journal of Economics and Management Studies

© 2019 by SSRG - IJEMS Journal

Volume 6 Issue 9

Year of Publication : 2019

Authors : Yaty Sulaiman, Maria Abdul Rahman, Hasnizam Shaari

10.14445/23939125/IJEMS-V6I9P111

How to Cite?

Yaty Sulaiman, Maria Abdul Rahman, Hasnizam Shaari, "The Factors Influence Citranet Sdn Bhd to Remain Resilient in Malaysian Market," SSRG International Journal of Economics and Management Studies, vol. 6,  no. 9, pp. 98-101, 2019. Crossref, https://doi.org/10.14445/23939125/IJEMS-V6I9P111

Abstract:

Citranet Sdn Bhd (Citranet) is an Information and Communications Technology (ICT) company based in Kuala Lumpur, Malaysia. Founded in 1997 in Kuching, Sarawak, Citranet started earlier as a Malaysian Bumiputera engineering company committed to the country’s transformation towards being an industrialized nation under the Wawasan 2020. In 2002, Citranet empowered itself to be an ICT company and ventured into Peninsular Malaysia, realizing the greater role it can play in making the country’s transformation goals and objectives a reality. Citranet aspires to become the leading integrator of competitive and innovative business solutions. The company specializes in providing professional services aimed at realizing strategic business objectives through ICT alignment and infrastructure development in accordance with industry best practices. The Company was incorporated in year 1997 with a Paid-up Capital of RM 500,000. However, the present issue hovering within Citranet, which is, its ability to sustain in the long run and remain resilient in the Malaysian market. Therefore, the aims of the study is to determine the best marketing strategy to be implemented by Citranet in future on how to remain resilient in the Malaysian market.

Keywords:

Citranet, marketing strategy, financial analysis, industry analysis, product development strategy.

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