Challenges Equity Crowdfunding Company Business Model

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 12

Year of Publication : 2020

Authors : Teuku Ghalib M, B. Yuliarto Nugroho

10.14445/23939125/IJEMS-V7I12P121

How to Cite?

Teuku Ghalib M, B. Yuliarto Nugroho, "Challenges Equity Crowdfunding Company Business Model," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 12, pp. 147-151, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I12P121

Abstract:

The purpose of this study is: (1) to analyze the company's business model using Gap Analysis to see the gap between expectations and reality on the Business Model Canvas, (2) to strengthen the company's business model using SWOT analysis. This research method uses mixed methods with a concurrent embedded design model to collect data by conducting interviews and questionnaires with five sources. Data analysis techniques use reduction, display data, conclusion, gap analysis, and SWOT analysis from the questionnaire results using a Likert scale. This study indicates that the company's existing business model can fulfill the nine building blocks of the Business Model Canvas. The company's business model produces several ways to strengthen its business model through the SWOT analysis evaluation.

Keywords:

Equity Crowd funding, Business Model, Business Model Canvas.

References:

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