Motivational and Performance Factors of Mizo Women Entrepreneurs in Aizawl City Mizoram, India

International Journal of Economics and Management Studies

© 2022 by SSRG - IJEMS Journal

Volume 9 Issue 8

Year of Publication : 2022

Authors : Rosie Lalmuanpuii, E. Nixon Singh, Lalropuii

10.14445/23939125/IJEMS-V9I8P101

How to Cite?

Rosie Lalmuanpuii, E. Nixon Singh, Lalropuii, "Motivational and Performance Factors of Mizo Women Entrepreneurs in Aizawl City Mizoram, India," SSRG International Journal of Economics and Management Studies, vol. 9,  no. 8, pp. 1-7, 2022. Crossref, https://doi.org/10.14445/23939125/IJEMS-V9I8P101

Abstract:

Entrepreneurship is considered one of the most important factors contributing to the nation's economic development. Women entrepreneurship is gaining importance in India as it contributes to the economy's growth and improves their socio-economic conditions. This study examines the demographic profile of women entrepreneurs, the impact of various motivational factors, and the performance of women entrepreneurs in Aizawl city, Mizoram. The primary data was collected from 291 women entrepreneurs registered with Mizoram Taxation department who had run the enterprises for more than 5 years and are still running the enterprises. The study found that 'building a business to pass on' and 'entrepreneur was a lifelong goal' are the major factors that motivate women entrepreneurs. The study also revealed that the factors like 'emotional attachment to the entrepreneurial venture' and 'improvement in entrepreneurial activities are the major factors that strengthen their performances. The findings also show a significant correlation between motivational factors and the performance of women entrepreneurs in Aizawl City. Cronbach's Alpha showed the Internal consistency of Motivational factors with a value of 0.61 and business performance factors at 0.71, indicating an acceptable level of reliability.

Keywords:

Entrepreneurship, Women entrepreneurs, Motivational factors, Business performance, Cronbach's Alpha.

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