A Study on Customers Awareness on Green Banking Initiatives in Selected Private Sector Banks with Reference to Kunnamkulam Municipality

International Journal of Economics and Management Studies

© 2017 by SSRG - IJEMS Journal

Volume 4 Issue 3

Year of Publication : 2017

Authors : Satheesh Kumar. C

10.14445/23939125/IJEMS-V4I3P109

How to Cite?

Satheesh Kumar. C, "A Study on Customers Awareness on Green Banking Initiatives in Selected Private Sector Banks with Reference to Kunnamkulam Municipality," SSRG International Journal of Economics and Management Studies, vol. 4,  no. 3, pp. ):40-42, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I3P109

Abstract:

Education is the strongest weapon to reach a socially and environmentally beneficial system of the society. Education always satisfies the sustainable development which cannot be achieved without industrial development. The increasing problems of climate changes and global warming along with environmental impact of companies have made more environmental sensitive. So there arises a need to reduce the collective carbon footprint. Green banking is a very general term which covers a multitude of area from a bank being environmentally friendly to how their money is invested. The world has been much focus on economic progress and mankind has made giant steps in its journey through time. The adverse effects of development process have however; also adversely affect the biodiversity, climate change, environmental damage etc. Banking industry is also not an exception for this. Banking industries tries to find out the ways to go green through green banking this study attempt to check the awareness level of green banking among the general public and consumers. This study also checks the awareness about green bank employees. Chi-square test is also used to test the association between banker’s motivation and its effectiveness.

Keywords:

Green banking, Awareness and Environmental Protection.

References:

1. Dharwal m. Agarwal. (2013) Green banking on innovative for sustainable development.
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3. Leslie D.monte, It’s a times for green banking, Business standard, May 21, 2010
4. Canara bank annual report (2013- 2014)