A Study on Causes of Failures in New Product Development in Pharmaceutical Business Management

International Journal of Economics and Management Studies

© 2017 by SSRG - IJEMS Journal

Volume 4 Issue 3

Year of Publication : 2017

Authors : Dr. S. Raja, Mrs. V.G. Geetha

10.14445/23939125/IJEMS-V4I3P110

How to Cite?

Dr. S. Raja, Mrs. V.G. Geetha, "A Study on Causes of Failures in New Product Development in Pharmaceutical Business Management," SSRG International Journal of Economics and Management Studies, vol. 4,  no. 3, pp. 43-50, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I3P110

Abstract:

This study helps to understand about the causes of Failures in New Product development in Pharmaceutical Business Management. It gives analytical information about the causes of failures in New Product in Pharmaceutical Industry. This research study gives solution to avoid failures in New Product Development in Pharmaceutical Industry. This research study gives idea and suggestion of Marketing Employees’ solution to solve the problem in commercialization.

Keywords:

This research study gives idea and suggestion of Marketing Employees’ solution to solve the problem in commercialization.

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