Executives Role and Responsibility to Develop Product in Pharmaceutical Business

International Journal of Economics and Management Studies

© 2017 by SSRG - IJEMS Journal

Volume 4 Issue 7

Year of Publication : 2017

Authors : Dr. S. Raja, Dr. S. A. Senthil Kumar, Dr. B. Muthuhkrishnan, Dr. Dr. S. Ramachandran

10.14445/23939125/IJEMS-V4I7P108

How to Cite?

Dr. S. Raja, Dr. S. A. Senthil Kumar, Dr. B. Muthuhkrishnan, Dr. Dr. S. Ramachandran, "Executives Role and Responsibility to Develop Product in Pharmaceutical Business," SSRG International Journal of Economics and Management Studies, vol. 4,  no. 7, pp. 32-34, 2017. Crossref, https://doi.org/10.14445/23939125/IJEMS-V4I7P108

Abstract:

This research Study contents information about the Executive responsibility to develop business in Pharmaceutical Industry. It gives information about roles of executive to develop customer, Market, Product, Implementation in Pharmaceutical Business.

Keywords:

 It gives information about roles of executive to develop customer, Market, Product, Implementation in Pharmaceutical Business.

References:

1. Anandan, C. (2009). Product management. Tata McGraw- Hill Education.
2. Barkley, B. (2007). Project management in new product development. McGraw Hill Professional.
3. Beynon, K., & Porter, A. D. (2000). Valuing Pharmaceutical Companies: A Guide to the Assessment and Evaluation of Assets, Performance and Prospects. Woodhead Publishing.
4. Birks, D. F., & Macer, T. (2008). Marketing research. Routledge.
5. Bonnefont, J., Courade, J. P., Alloui, A., & Eschalier, A. (2002). Antinociceptive mechanism of action of paracetamol. Drugs, 63, 1-4.
6. Clark, T., Kotabe, M., & Rajaratnam, D. (1999). Exchange rate pass-through and international pricing strategy: a conceptual framework and research propositions. Journal of International Business Studies, 30(2), 249-268.
7. Cook, H. E. (1997). Product management: Value, quality, cost, price, profit and organization. Springer.
8. Ernst, H. (2002). Success factors of new product development: a review of the empirical literature. International Journal of Management Reviews, 4(1), 1-40.
9. Gorchel, L. The Product Manager's Handbook: The Complete Product Management Resource. 2000.
10. Goulding, I. (1983). New product development: A literature review. European Journal of Marketing, 17(3), 3-30.
11. Graham, G. G., & Scott, K. F. (2005). Mechanism of action of paracetamol. American journal of therapeutics, 12(1), 46-55.
12. Kahn, K. B. (2012). The PDMA handbook of new product development. John Wiley & Sons.
13. Kaneshiro, K. (2004). Handbook of Pharmaceutical Biotechnology, by Jay P. Rho and Stan G. Louie. Medical Reference Services Quarterly, 23(2), 101-102.
14. Lehmann, D. R., & Winer, R. S. (1997). Product management. Chicago, IL: Irwin.
15. Lester, D. H. (1998). Critical success factors for new product development. Research-Technology Management, 41(1), 36-43.
16. McIntyre, S. H., & Statman, M. (1982). Managing the risk of new product development. Business Horizons, 25(3), 51- 55.
17. Miranda, H. F., Puig, M. M., Prieto, J. C., & Pinardi, G. (2006). Synergism between paracetamol and nonsteroidal anti-inflammatory drugs in experimental acute pain. Pain, 121(1), 22-28.
18. Mukerjee, K. (2009). Product management: text and cases. PHI Learning Pvt. Ltd..
19. Murthy, D. N. P., & Djamaludin, I. (2002). New product warranty: A literature review. International Journal of Production Economics, 79(3), 231-260.
20. Nakata, C., & Sivakumar, K. (1996). National culture and new product development: An integrative review. The Journal of Marketing, 61-72.
21. Neary, I., & Thomas, L. G. (2003). The Japanese Pharmaceutical Industry: The New Drug Lag and the Failure of Industrial Policy.
22. Otto, K., & Wood, K. (2001). Techniques in reverse engineering, systematic design, and new product development.1`
23. Roberts, A., Benrimoj, S. I., Dunphy, D. C., & Palmer, I. C. (2007). Community pharmacy: strategic change management. McGraw Hill.
24. Shah, N. (2004). Pharmaceutical supply chains: key issues and strategies for optimisation. Computers & chemical engineering, 28(6), 929-941.
25. Sloan, F. A., & Hsieh, C. R. (Eds.). (2007). Pharmaceutical innovation: Incentives, competition, and cost-benefit analysis in international perspective. Cambridge University Press.
26. Subramaniam, M., Rosenthal, S. R., & Hatten, K. J. (1998). Global new product development processes: Preliminary findings and research propositions. Journal of Management Studies, 35(6), 773-796.
27. Webb, K. L., Solomon, L. S., Sanders, J., Akiyama, C., & Crawford, P. B. (2011). Menu *labeling responsive to consumer concerns and shows promise for changing patron purchases. Journal of Hunger & Environmental Nutrition, 6(2), 166-178.