The Impact of Auto Component Manufacturing Firms Internal Factors on Standardisation of Export Marketing Strategies in south India

International Journal of Economics and Management Studies

© 2018 by SSRG - IJEMS Journal

Volume 5 Issue 1

Year of Publication : 2018

Authors : Manjunatha N., Dr. Ashwini Kumar B. J.

10.14445/23939125/IJEMS-V5I1P102

How to Cite?

Manjunatha N., Dr. Ashwini Kumar B. J., "The Impact of Auto Component Manufacturing Firms Internal Factors on Standardisation of Export Marketing Strategies in south India," SSRG International Journal of Economics and Management Studies, vol. 5,  no. 1, pp. 8-18, 2018. Crossref, https://doi.org/10.14445/23939125/IJEMS-V5I1P102

Abstract:

 Purpose – The purpose of this paper is to study the influence of firm's internal factors on standardisation of export marketing strategies of south Indian auto component manufacturers. Design/methodology/approach – This is a survey approach for studying south Indian component manufacturing firms with respect to standardisation of marketing mix which suites operating in overseas market. Findings – The findings show that, there is a significant impact of firm's internal factors on product standardisation and price standardisation promotion and distributionstandardisation. Practical implications – Firms can understand factors that need to be consider while standardising their marketing strategy to find better export path and to have economies of scale while operating globally. this article may help the auto component firms and managers to learn internationalising of their business operations through standardisation approach.

Keywords:

 Firm Characteristics, Managerial Characteristics, Product Characteristics, Standardisation, Marketing Strategies.

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