Customer Preferences Regarding Maggi Before and after Ban

International Journal of Economics and Management Studies

© 2018 by SSRG - IJEMS Journal

Volume 5 Issue 3

Year of Publication : 2018

Authors : Shreeya Kaplay

10.14445/23939125/IJEMS-V5I3P102

How to Cite?

Shreeya Kaplay, "Customer Preferences Regarding Maggi Before and after Ban," SSRG International Journal of Economics and Management Studies, vol. 5,  no. 3, pp. 9-13, 2018. Crossref, https://doi.org/10.14445/23939125/IJEMS-V5I3P102

Abstract:

Maggi is a brand of instantnoodles owned by nestle since 1947.It came to Indian market in 1983 and captured Indian market since then. Maggi had a good market share in India before 2015. Suddenly there was a drop in the sale because it was claimed that the product had health hazardous ingredients like lead and monosodium glutamate but it made a comeback in the market in November 2015 along with Nestlé’s advertising campaign .This research paper is an attempt to find the perception of customers towards Maggi instant noodles . Research was conducted in the city of Indore through survey conducting method. Also secondary data was collected from various websites like website of DNA, Nestle India ltd., FDA, etc. also from various newspapers like The Times of India, Business Standard, Economic Times, Financial Express, The Tribune, etc were used. Using this information a comparative study of customer preferences before and after ban of maggi instant noodles is studied in this research paper.

Keywords:

Maggi,Nestle,FSSAI, Customer preference, Lead , Monosodium glutamate.

References:

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