Factors Affecting Purchase Decision of Women Footwears

International Journal of Economics and Management Studies
© 2018 by SSRG - IJEMS Journal
Volume 5 Issue 12
Year of Publication : 2018
Authors : Dr.Satnam Kaur Ubeja, Dr. Shail Shri Sharma, Dr. Sopnamayee Acharya, ShivaniRathore
How to Cite?

Dr.Satnam Kaur Ubeja, Dr. Shail Shri Sharma, Dr. Sopnamayee Acharya, ShivaniRathore, "Factors Affecting Purchase Decision of Women Footwears," SSRG International Journal of Economics and Management Studies, vol. 5,  no. 12, pp. 1-7, 2018. Crossref, https://doi.org/10.14445/23939125/IJEMS-V5I12P101


Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behaviour that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred. It is a construction that imputes commitment to action. That is, based on observable actions, we assume that people have made a commitment to affect the action. Footwear is the product to protect human feet from effects of all biological damages. The necessity of using footwear was recognized back in the Ice Ages when people realized that they had to keep their feet warm in order to keep themselves healthy. This study tries to identify the reach of footwear which help the women in formulating decision for the purchase of footwear. The study also identifies the attitudes and preference of the consumers especially women. This study will emphasize the buying behavior and various factors that affect the purchase of footwear such as Price, Quality, Brand, Income, Design etc. The area selected for the study is Indore.


Decision-making, Buying behavior, Footwear, Purchase


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