Social Cognitive Theory in Understanding Green Car Purchase Intention

International Journal of Economics and Management Studies

© 2019 by SSRG - IJEMS Journal

Volume 6 Issue 4

Year of Publication : 2019

Authors : Yi Jin Lim, Selvan Perumal, Norzieiriani Ahmad

10.14445/23939125/IJEMS-V6I4P104

How to Cite?

Yi Jin Lim, Selvan Perumal, Norzieiriani Ahmad, "Social Cognitive Theory in Understanding Green Car Purchase Intention," SSRG International Journal of Economics and Management Studies, vol. 6,  no. 4, pp. 16-24, 2019. Crossref, https://doi.org/10.14445/23939125/IJEMS-V6I4P104

Abstract:

The extensive energy consumption in the transportation sector is a major concern especially with the worsen global warming and climate change in ASEAN countries. However, the inconsistent results indicated in the existing green marketing literatures have raised questions as whether the direct relationship of social influence, economic incentives, environmental attitude and environmental knowledge are sufficient for behavioral change among the consumers to become more environmentally friendly that subsequently lead them to adopt green cars. In this regard, this paper addresses the importance of environmental collective efficacy seeing that the absence of environmental collective efficacy may exert challenges to the marketers when they are implementing marketing strategies that related to social influence, economic incentives, environmental attitude and environmental knowledge to popularize green cars among the consumers. Subsequently, this research will examine the relationships by grounded on Social Cognitive Theory (SCT) that may serve as a basis for future empirical research.

Keywords:

Social Cognitive Theory, Green car purchase intention, Social influence, Economic incentives, Environmental attitude, Environmental knowledge, Environmental collective efficacy

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