Decision Making in Start-up Business: From Graduate to Entrepreneur

International Journal of Economics and Management Studies
© 2019 by SSRG - IJEMS Journal
Volume 6 Issue 12
Year of Publication : 2019
Authors : Pornrat Sadangharn
How to Cite?

Pornrat Sadangharn, "Decision Making in Start-up Business: From Graduate to Entrepreneur," SSRG International Journal of Economics and Management Studies, vol. 6,  no. 12, pp. 1-6, 2019. Crossref,


This research aimed at surveying the opinion of university students on the decision-making process in start-up business and exploring the life
history of a graduate who succeeds in running a start-up business. A mixed-method approach was used by employing the concurrent triangulation
strategy. The qualitative and quantitative data collection was concurrent in order to cross-validate findings. The result showed that a very small number
of Thai students intended to run start-up businesses whereas most of them decided to gain experiences by working in organizations before establishing their own companies. According to the Shapero’s Entrepreneurial Event (SEE) model, students perceived a high level of desirability and perceived feasibility of engaging in start-up business whereas the propensity to act was at an average level. Unlike the key informant, in the qualitative approach, who has been successful in his business, all components of the SEE model were at a very high level.


start-up, entrepreneur intention, SEE model, graduate, life history


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