A Study on Consumer Perception Towards E-Purchasing of Select Home Appliances

International Journal of Economics and Management Studies
© 2019 by SSRG - IJEMS Journal
Volume 6 Issue 12
Year of Publication : 2019
Authors : M. Hari Prasad
How to Cite?

M. Hari Prasad, "A Study on Consumer Perception Towards E-Purchasing of Select Home Appliances," SSRG International Journal of Economics and Management Studies, vol. 6,  no. 12, pp. 84-90, 2019. Crossref, https://doi.org/10.14445/23939125/IJEMS-V6I12P110


e-Purchasing, it is the procedure of buying goods and services from suppliers who vend on the Internet. Later the advent of the World Wide Web, merchants have hunted to sell their products to people who surf the Internet. Customers can visit web stores from the ease of their homes and shop as they sit in front of the computer. Now a days, online shopping has become widespread among people, they have become techno savvy and sense very happy in using internet. So eshopping has becoming a tendency. That is why it is necessary to make a study on online shopping usage and perception. The main purpose of this research is to study the perception of the customers towards eshopping and also differentiate this perception gender vise. For this resolution, with help of convenient sampling method 120 respondents were selected and data were collected through structured questionnaire. On the basis of data analysis it is learned that many of the consumers were perceived that e- shopping is better choice than manual shopping and maximum of the customers were satisfied with their e-shopping dealings. Customers are retrieving their net at their home and office area / college. Male online shopper’s percentage is higher than the female shoppers. The higher education respondent’s are showing more interest on e- purchasing of home appliances. The Young and middle aged group, students and employees having positive orientation of e-purchasing. Consumer perception of target customers is resulted moderate and also association on consumer perception by age, gender, educational qualification and occupation. The consumer level of perception is strongly impacting their e-purchasing behavior towards select home appliances like television and air conditioner in the geographical area of Hyderabad and secunderabad.


e-Purchasing/ e-shopping, online shopping, Customer buying behavior, perception


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