A Study on the Customer Retaining Strategies Adapted By the Bakery Retailers relevant with Coimbatore city

International Journal of Economics and Management Studies
© 2019 by SSRG - IJEMS Journal
Volume 6 Issue 12
Year of Publication : 2019
Authors : Dr.S.Aravinth , Dr.P.Vijay, Dr.R.Subashini, Dr.C.Gopalakrishnan
How to Cite?

Dr.S.Aravinth , Dr.P.Vijay, Dr.R.Subashini, Dr.C.Gopalakrishnan, "A Study on the Customer Retaining Strategies Adapted By the Bakery Retailers relevant with Coimbatore city," SSRG International Journal of Economics and Management Studies, vol. 6,  no. 12, pp. 151-156, 2019. Crossref, https://doi.org/10.14445/23939125/IJEMS-V6I12P117


To understand the customer, it is necessary to know his needs, wants, and demands. Getting customers for a business in important not by just doing the business but focus on what they expect from the business and frame tactics to attain it. This will aid to increase the base of the customer. They key in the bakery business is concentrate on what they purchasing again and again, when they approach the bakery. This will enhance the sales and gradually the revenue will increase that leads to the growth of the profit. Customers normally think about the values of the bakery, the sales, the variety, the ambience and so on. The exchange of such values i.e. payment for the baked items or confectionaries must bring the delightedness inside the customers. That has to be start from a small level like welcoming customers with a smile. Customer centric ideas are essential and those will meet the current and future needs of the customers which help the business organisation to retain them.


Customers, Demand, tactics, bakery business, delightedness, profit


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