A Study On Perception of Mobile Phone User’s of Bhubaneswar Towards Chinese Mobile Phone’s Quality

International Journal of Economics and Management Studies
© 2020 by SSRG - IJEMS Journal
Volume 7 Issue 3
Year of Publication : 2020
Authors : Debasish Rout, Dr. Somabhusan Janakiballav Mishra, Rahul Gupta
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How to Cite?

Debasish Rout, Dr. Somabhusan Janakiballav Mishra, Rahul Gupta, "A Study On Perception of Mobile Phone User’s of Bhubaneswar Towards Chinese Mobile Phone’s Quality," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 3, pp. 88-94, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I3P114

Abstract:

With the advancement of technology and people becoming tech-savvy, the Bhubaneswar market has become cosmopolitan as far as electronic gadgets are concerned. People have become exposed to the cyber-environment and have become more and more risk-takers and early adapters. The buying behavior is so dynamic that people are least bothered about the price if they get all the features they want. The Internet has educated the consumers to such an extent that they don’t wait for the promotion. Proactively they look for the products to be released in the near future. But in spite of all these, quality is a buzzword in today’s world, and companies cannot ignore this important factor. Consumers in the today’s world measure value for money, and that is crucial for every investment of the consumer in buying a product. Research on consumer perception and buying behavior has spanned over three decades after India implemented an “Open door policy” by inviting companies abroad to come to India and set up their manufacturing facilities. Immediately after LPG, many American, Canadian, French, Chinese companies had invested in this vast Indian market which consists of more than 700 million middle class with purchasing power. Barring Chinese companies, almost all other companies have won the confidence ofthe consumers in India. But there is a notion about the Chinese products of not being durable and cheap. The study, therefore, aims to examine the perceptions of the consumers of Bhubaneswar towards the quality of Chinese mobiles.

Keywords:

quality, affordability, durability, consumer satisfaction, value, country-of-origin

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