Video Stream Challenges Movie Industry— an Empirical Study with a User Focus

International Journal of Economics and Management Studies

© 2020 by SSRG - IJEMS Journal

Volume 7 Issue 5

Year of Publication : 2020

Authors : Chiang-nan Chao, Yingchuan Wang, Frankie Changli Wang

10.14445/23939125/IJEMS-V7I5P120

How to Cite?

Chiang-nan Chao, Yingchuan Wang, Frankie Changli Wang, "Video Stream Challenges Movie Industry— an Empirical Study with a User Focus," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 5, pp. 125-129, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I5P120

Abstract:

Video stream challenges the movie industry, especially during the outbreak of coronavirus around the globe in 2020, as movie theatres, opera houses, and other entertainment gatherings are closed. Video stream possesses convincing advantages over other ways of seeing movies. Thanks to global technology advancement, consumers are able to watch high-definition movies at home or on the go. This study focuses on consumers’ preferences between video streaming and other ways of seeing movies. The results indicate that consumers are shifting from going to the movie theatres, watching a movie on-demand, or movie rental to video stream, while the home entertainment industry continues to improve both in technology and customer service. Consumers favour video streaming with the availability of WIFI and 5Gis on the horizon.

Keywords:

Video stream, movie stream, Watch movie on demand, Movie rental.

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