Evaluation of Factors Influencing Consumers’ Preference For Genetically Modified And Wild Caught Catfish In Delta State Central, Nigeria

International Journal of Economics and Management Studies
© 2020 by SSRG - IJEMS Journal
Volume 7 Issue 8
Year of Publication : 2020
Authors : Ederewhevbe Ighoteguonor Godfrey, Egele Aja Ebeke, Ph.D
How to Cite?

Ederewhevbe Ighoteguonor Godfrey, Egele Aja Ebeke, Ph.D, "Evaluation of Factors Influencing Consumers’ Preference For Genetically Modified And Wild Caught Catfish In Delta State Central, Nigeria," SSRG International Journal of Economics and Management Studies, vol. 7,  no. 8, pp. 120-129, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I8P116


The study evaluation of the factors influencing consumer preference for genetically modified and wildcaught catfish in Delta State Central, Nigeria, was necessitated by identifying different quality attributes between two types of breaded catfish. The study aimed at identifying the extent to which taste, price, and nutritional value influence consumers' preference between genetically modified and wild-caught catfish. A descriptive survey research design was adopted by administering a questionnaire to 400 sample size of catfish consumers in three local government areas of Delta State. The data were cross-tabulated and analyzed with descriptive statistics, and the hypotheses were analyzed with logistic regression analytical tool, with the aid of a statistical package for social sciences (SPSS). The findings reveal that most of the consumers in Delta State Central in Nigeria preferred the wild-caught catfish to genetically modified Catfish. Moreover, the findings indicated that consumers in Delta State Central were influenced by taste, price, and nutritional, wild-caught caught catfish characteristics. In the same vein, the analysis of the hypotheses showed that there is a significant relationship between taste, price, nutritional value, and consumers' preference for genetically modified or wild-caught catfish in Delta State Central in Nigeria. Based on the findings, the following conclusion was made; the majority of the respondents' studies preferred wild-caught catfish to genetically
modified ones. Furthermore, it was established that taste, price, and nutritional value of catfish have a great influence on the Catfish purchased by consumers. The study, therefore, recommends that there should come public enlightenment to educate the consumers on the taste, healthiness, and nutritional value of wild-caught catfish and aquaculture products in general. Furthermore, the government should encourage people to embark on
catfish production genetically modified to meet the high demand by consumers.


Genetically modified Catfish, Wild Catfish, consumer’s preference.


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