Success Factors behind Women-led Enterprises: A Case Study of ‘Hela Bojun Hala’ Food Outlet
|International Journal of Economics and Management Studies|
|© 2020 by SSRG - IJEMS Journal|
|Volume 7 Issue 9|
|Year of Publication : 2020|
|Authors : Aruna Muthulingam, L A Pavithra Madhuwanthi|
How to Cite?
Aruna Muthulingam, L A Pavithra Madhuwanthi, "Success Factors behind Women-led Enterprises: A Case Study of ‘Hela Bojun Hala’ Food Outlet," SSRG International Journal of Economics and Management Studies, vol. 7, no. 9, pp. 56-61, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I9P107
As a major women entrepreneurial initiation, the government of Sri Lanka has introduced women-led authentic local food outlets named 'Hela Bojun Hala' administrated by the Ministry of Agriculture. However, an alarming rate of failed women entrepreneurs in developing countries calls for redesigning a successful venture creation model. Hence, this paper intends to identify the factors that contributed to the success of women entrepreneurs at the 'Hela Bojun Hala' food outlet. This qualitative research uses a case study approach. Convenient sampling is used to select twenty women entrepreneurs in the selected outlet. Thematic analysis is used to analyze the data. The study found a set of push factors that thrived women entrepreneurs to be successful: utilization of inherent cooking skills of women, the need for economic empowerment, enhancement of skills through training and development, being innovative, and exercise of risk-taking.
Women Entrepreneurs, Women-led Enterprise, Success Factors, Food Outlet.
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