Consumer Behaviour on Tourism Intermediaries (Tour Operators and Travel Agents) - A Case Study of North Canara District of Karnataka State

International Journal of Economics and Management Studies
© 2016 by SSRG - IJEMS Journal
Volume 3 Issue 8
Year of Publication : 2016
Authors : Prakash V. Rane
How to Cite?

Prakash V. Rane, "Consumer Behaviour on Tourism Intermediaries (Tour Operators and Travel Agents) - A Case Study of North Canara District of Karnataka State," SSRG International Journal of Economics and Management Studies, vol. 3,  no. 8, pp. 1-9, 2016. Crossref,


Understanding consumer behaviour is a vital aspect of marketing. Consumer behaviour is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company. It is critical to understand consumer behaviour to know how potential customers will respond to a new product or service. It also helps companies identify opportunities that are not currently met. The dialogue on inclusive tourism is not all that new. Rather, it has been integral to responsible tourism formulations. It s an approach as well as movement aiming to provide and facilitate leisure and recreation opportunities to all those who are desirous of it. As for travel environment, documentations clearly suggest prevalence of many prohibitive elements for large sections of people. From above perspective, this study is a concrete step per as first of its kind in North canara. The main objective was to document all major issues and constraints of tourists with reduced mobility in their travel cycle and assess its potential as a market segment. But, we and to face many our less during investigation such as less frequent visitation of disabled tourists, economic recession etc.The draft report was reviewed by some of the leading scholars and practitioners from both State, India and abroad. Their comments/observations very encouraging. The content of the report should be use full for the Government, industry and other practitioners for the case of accessible and inclusive tourism in North Canara.


Consumer Behaviour, Tourism, Tour, Travel, Influence.


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