The Influence of External Factors in Impulse Buying Behavior with Respect to Personality Traits
|International Journal of Economics and Management Studies|
|© 2016 by SSRG - IJEMS Journal|
|Volume 3 Issue 8|
|Year of Publication : 2016|
|Authors : KN.Veeerayeekanna, Dr. Latha|
How to Cite?
KN.Veeerayeekanna, Dr. Latha, "The Influence of External Factors in Impulse Buying Behavior with Respect to Personality Traits," SSRG International Journal of Economics and Management Studies, vol. 3, no. 8, pp. 10-12, 2016. Crossref, https://doi.org/10.14445/23939125/IJEMS-V3I5P108
Much of the work on impulse buying has been concerned with defining and measuring the concept. Less effort has been directed toward determining the factors that underlie the tendency to buy impulsively. Objective: The purpose of this paper is to provide a detailed account of the impulse buying behavior especially in apparels To establish the extent of influence of personality traits in impulse buying behavior This study looks at the relationship between impulse buying tendencies and general personality traits. Findings: It is observed that especially the extroverted personality traits are impulse buyers in apparels Originality/value: Relationships between the personality traits and specific impulse buying cues are also examined, along with differences among high and low impulse buyers in their sensitivity to various cues.The impulse buying behavior in apparels enhances sales and revenue.
Impulse buying behavior, personality traits.
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