The Relationship between Digital Marketing and Customer Satisfaction for Online Language Courses: A Comparative Study between India and Iran

International Journal of Economics and Management Studies

© 2021 by SSRG - IJEMS Journal

Volume 8 Issue 9

Year of Publication : 2021

Authors : Sepideh Bashang, Sagar. G, Aliasghar Rahman Doust

10.14445/23939125/IJEMS-V8I9P106

How to Cite?

Sepideh Bashang, Sagar. G, Aliasghar Rahman Doust, "The Relationship between Digital Marketing and Customer Satisfaction for Online Language Courses: A Comparative Study between India and Iran," SSRG International Journal of Economics and Management Studies, vol. 8,  no. 9, pp. 40-43, 2021. Crossref, https://doi.org/10.14445/23939125/IJEMS-V8I9P106

Abstract:

The current study aimed to investigate the relationship between digital marketing and customer satisfaction for online language courses. The sample size of the study was 97 (47 males and 50 females) from India and 92 (29 males and 63 females) from Iran, who were taking online language courses in Delhi, India, and Karaj, Iran. The convenience sampling method was applied for the sampling procedure. For answering all research questions, descriptive, correlation, regression, t- independent, ANOVA tests were used. The results indicated, there is a significant positive relationship between digital marketing and customer satisfaction for online language courses for both Indian and Iranian language learners. Furthermore, the regression analysis outcomes showed that the predictor variable made a statistically significant contribution to the prediction of Indian and Iranian language learners’ customer satisfaction.

Keywords:

Digital Marketing, Customer Satisfaction, Online Language Courses.

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