Consumer Perception towards Branding of Poultry Products

International Journal of Economics and Management Studies

© 2016 by SSRG - IJEMS Journal

Volume 3 Issue 10

Year of Publication : 2016

Authors : Dr. P. Kothai, Mr. R. Vijay

10.14445/23939125/IJEMS-V3I6P104

How to Cite?

Dr. P. Kothai, Mr. R. Vijay, "Consumer Perception towards Branding of Poultry Products," SSRG International Journal of Economics and Management Studies, vol. 3,  no. 10, pp. 24-27, 2016. Crossref, https://doi.org/10.14445/23939125/IJEMS-V3I6P104

Abstract:

Capital markets help to channelize surplus funds into productive use. Generally, this market trades mostly in long-term securities. The important divisions of the capital market are stock market, bond market and primary, secondary markets. Primary markets deal with the trade of new issues of stocks and other securities, whereas secondary market deals with the exchange of existing or previously-issued securities.The present study tries to study the trends in capital market in India.Total resources mobilized through issuance of equity declines continuously for 3 years from 2011-12 to 2014-15 and after that a huge rise is noted.The cumulative net assets under management by all mutual funds increased by 27 per cent to Rs 16, 50,011 crore in 2016 from Rs 12,95,131 crore in 2015 .FIIs have withdrawn equity Rs 14171.57 crore during 2015-16. Whereas debt market outflow was more during 2013-14 and 2016-17.The market capitalization of BSE is increasing throughout the period of 2011-15 but market capitalization of BSE decreased by 7.11 per cent to Rs 94, 75,328 crore during 2015-16.

Keywords:

Capital market, Primary market, BSE,NSE, market capitalization, Mutual fund.

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