The Influence of Space Design on Social Interactions: An Application to Private Hospitals

International Journal of Economics and Management Studies
© 2021 by SSRG - IJEMS Journal
Volume 8 Issue 11
Year of Publication : 2021
Authors : Abui Gbêhidé Akouvi
How to Cite?

Abui Gbêhidé Akouvi, "The Influence of Space Design on Social Interactions: An Application to Private Hospitals," SSRG International Journal of Economics and Management Studies, vol. 8,  no. 11, pp. 62-65, 2021. Crossref,


The objective of this article is to analyze, in a French-speaking African context, the impact of space design on social interactions in a private hospital. A quantitative study was conducted with 401 users of private hospitals. The treatments were carried out using the following software: SPSS, AMOS. The results obtained by the structural equation method reveal a positive relationship between Space Design and Consumer-Personal Contact Interaction (PCI). Similarly, for the relationship between space design and consumer-consumer interaction (CCI.)


Space design, Social interaction, PKI, CCI.


[1] Aubert-Gamet, V., & Cova, BServicescapes: From modern non-places to common postmodern places. Journal of Business Research, 44(1) (1999) 37–45.
[2] Awizoba, b, & Azakpo, k. Influence of the pleasantness of the seller on the loyalty of the customer: case of convenience stores with a predominance of food. Annal of Economics and Management, 18(1) (2018).
[3] Camelis, C., Dano, F., Goudarzi, K., Hamon, V., & Llosa, SThe roles of ‘co-customers’ and their mechanisms of influence on overall satisfaction during a service experience. Research and Applications in Marketing (French Edition), 28(1) (2013) 46–69.
[4] Carù, A., & Cova, B. Consumption experiences and experiential marketing. French Management Review, 41(253) (2015) 353–367.
[5] Debenedetti, Alain. A synthesis on attachment to place: Conceptualization, exploration and measurement in the context of consumption. Proceedings of the XXII International Congress of the AFM, Aix-les-Bains. (2007).
[6] Evrard, Y., & Aurier, P. Identification and validation of the components of the person-object relationship. Journal of business research, 37(2) (1996) 127–134.
[7] Evrard, Y., Pras, B., & Roux, E. Market: Studies and research in marketing (3rd ed.) (2003). Dunod, Paris.
[8] Fornell, C., & Larker, D. Structural equation modeling and regression: Guidelines for research practice. Journal of Marketing Research, 18(1) (1981) 39–50.
[9] Imran Khan, N., Fakharyan, M., & Feyzabadi, SThe effect of customer-to-customer interactions on satisfaction with the firm, loyalty to the firm, and firm word-of-mouth: The case of Iran Air Company. African Journal of Business Management, 6(39) (2012) 10427–10437.
[10] Mencarelli, R., Conceptualization and measurement of the perceived value of a place of consumption. Application to the field of live performance., (2005).
[11] Ouvry, M., & Ladwein, R. Between research and production of experience in shopping environments: Lived experience. Proceedings of the 9th Colloquium Etienne Thil, Institute of Management, University of La Rochelle, (2006a) 1–27.
[12] Tran Xuan, Q. The role of service environment and social interaction on the experience of customers and employees in a cafe setting. The case of Vietnam. Doctoral thesis in management sciences. Defended on 10-12-2020.
[13] Zgolli, S., & Zaiem, I. The development of social interactions and their impacts on affective reactions in a service experience. Management and Organization Review, (2017).