A Study on Online Shopping Behavior of Customers with Special Reference to Al Dhahira Region in the Sultanate of Oman

International Journal of Economics and Management Studies
© 2022 by SSRG - IJEMS Journal
Volume 9 Issue 1
Year of Publication : 2022
Authors : Veena Tewari, Rima Solanki
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How to Cite?

Veena Tewari, Rima Solanki, "A Study on Online Shopping Behavior of Customers with Special Reference to Al Dhahira Region in the Sultanate of Oman," SSRG International Journal of Economics and Management Studies, vol. 9,  no. 1, pp. 9-13, 2022. Crossref, https://doi.org/10.14445/23939125/IJEMS-V9I1P102

Abstract:

As established many times, individuals’ behavior is an outcome of the culture they belong to. Lifestyle is one of the most important outcomes of the cultural impact on individuals. Extending the lifestyle and related variables will shape the shopping behaviour of any individual in a particular situation and for a particular product/service. Considering online shopping, which is at élan in contemporary times impact of culture is undoubtedly a lot. There is a clear difference between traditional and virtual marketplace. Customers tend to buy more and regularly based on perceived trust in E-commerce and the experience of using the virtual shopping platforms. This brief research article has explored the cultural impact on the online shopping behavior of citizens in the Al Dhahira region of the Sultanate of Oman. The author has elaborated on the impact of culture in reference to Hofstede’s cultural values model. This is not the first time that impact of culture is being explored on the purchase intention or behaviours of online customers. However, there has not been a prior attempt to explore the impact of culture on the online shopping behavior of customers, especially in the Al Dhahira region of the Sultanate of Oman.

Keywords:

Online Shopping, Customers.

References:

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