Yield Management and Non-Financial Performance of Hotels in Delta State, Nigeria

International Journal of Economics and Management Studies
© 2022 by SSRG - IJEMS Journal
Volume 9 Issue 4
Year of Publication : 2022
Authors : Emmanuel Mitaire Tarurhor, Egwainiovo Peter Amawhe
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Emmanuel Mitaire Tarurhor, Egwainiovo Peter Amawhe, "Yield Management and Non-Financial Performance of Hotels in Delta State, Nigeria," SSRG International Journal of Economics and Management Studies, vol. 9,  no. 4, pp. 17-23, 2022. Crossref, https://doi.org/10.14445/23939125/IJEMS-V9I4P102

Abstract:

This study investigated hotels' yield management and non-financial performance in Ughelli North Local Government Area of Delta State, Nigeria. The descriptive survey type of quantitative research design was employed, while the research instrument used was the questionnaire. This research instrument was distributed to 9 managers and 36 supervisors in the twelve registered hotels associated with the local government. Out of the 45 copies of the questionnaire administered, only 43 were returned and found usable for analysis, indicating an 89.6% response rate, which was considered adequate for data analysis. The collected data were analyzed using both descriptive and inferential statistics. After the analysis, the findings revealed that the yield management strategy, when applied, has a positive impact on hotels in Ughelli North. Also, the results show that yield management practices have no significant effect on these hotels' non-financial performance from the tested hypothesis. However, the study recommended that hotel owners provide computerized systems to ease this application since hotel managers and supervisors know the importance of yield management practices in hotel operations. Hotel managers and supervisors should also be trained on effectively deploying these automated systems for accurate yield management results.

Keywords:

Hotels, Financial Performance, Non-Financial Performance, Success Factors, Yield Management.

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