Netflix: The Television of the Coming Age?
|International Journal of Communication and Media Science|
|© 2019 by SSRG - IJCMS Journal|
|Volume 6 Issue 1|
|Year of Publication : 2019|
|Authors : Kunam Shreya Reddy, Nishita Ganapathy Marada|
Kunam Shreya Reddy, Nishita Ganapathy Marada, "Netflix: The Television of the Coming Age?" SSRG International Journal of Communication and Media Science 6.1 (2019): 29-33.
Kunam Shreya Reddy, Nishita Ganapathy Marada,(2019). Netflix: The Television of the Coming Age?. SSRG International Journal of Communication and Media Science 6(1), 29-33.
Over the last few years, as both technological advancements and new consumer trends have rapidly evolved, the television industry has gone through a large number of changes owing to the emergence of online industry as a tough competitor to the offline Television Industry. From limited choices, consumers now have a wide range of available services, even the ability to control their programing, industry officials face new challenges. The innovation of Online Video Streaming services is therefore considered to be disruptive in nature to the established offline television industry. The purpose of this paper is to determine the reasons for the rapid partial takeover in India and complete takeover in US of online mode over the offline mode of television. It also seeks to determine the reasons for faster takeover in US than India. In order to understand the evolution and dynamics of disruptive innovations, the paper will use Netflix, the unchallenged leader of Online Video Streaming services. As the research reveals that both the consumer adaptation and the social-cultural trends are increasingly in favour of the online services majorly leading to a major downfall for cable service companies and increasing profits of the Internet Service Providers.
Netflix, online video streaming, cable service, internet service providers.