Mediating Crisis: The Role of Mass Media in Local Government Crisis Communication Plan

International Journal of Communication and Media Science

© 2025 by SSRG - IJCMS Journal

Volume 12 Issue 2

Year of Publication : 2025

Authors : Fatimah S. Corpuz, Rowella R. Parrucho

10.14445/2349641X/IJCMS-V12I2P102

How to Cite?

Fatimah S. Corpuz, Rowella R. Parrucho, "Mediating Crisis: The Role of Mass Media in Local Government Crisis Communication Plan," SSRG International Journal of Communication and Media Science, vol. 12,  no. 2, pp. 11-23, 2025. Crossref, https://doi.org/10.14445/2349641X/IJCMS-V12I2P102

Abstract:

Using a qualitative phenomenological approach, this study examines the mass media's role in the local government crisis communication plan of Kidapawan City. Guided by four research questions, it investigates: (1) the primary function of mass media during crises; (2) the role of local government units (LGUs) in coordinating with media; (3) the challenges LGUs face in this coordination; and (4) how media influence public perception and behavior. Key informant interviews with LGU officials and media practitioners were analyzed using thematic analysis. Findings revealed nine major themes. A prominent theme is the dual-platform strategy, wherein radio and social media enhance message reach and immediacy. Mass media also emerged as a source of emotional and educational support, providing practical guidance and psychological reassurance. Coordination between LGUs and media is largely institutionalized, yet hindered by challenges such as political media bias and information overload during crises. The media’s participatory role was evident through on-the-ground interviews and social media engagement, allowing the public to co-construct crisis narratives. These findings supported the Uses and Gratification Theory, which explains how the audience relies on media for information and emotional needs, and the Agenda-Setting Theory, which highlights the media’s role in shaping public focus. Situational Crisis Communication Theory contextualizes LGU communication strategies based on stakeholder expectations. Overall, mass media function as information disseminators and strategic partners in crisis governance, fostering public trust, responsiveness, and resilience.

Keywords:

Humanities and social sciences, Crisis communication, Crisis management in Local Government Unit (LGU), mass media, Strategic communication, Media collaboration, Philippines.

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