Communication Strategies and Employee Motivation: A Case of the Cameroon General Certificate of Education (GCE) Board

International Journal of Communication and Media Science

© 2020 by SSRG - IJCMS Journal

Volume 7 Issue 2

Year of Publication : 2020

Authors : Henry Zuyingong Muluh, Mispa NnamAbang Kuji

10.14445/2349641X/IJCMS-V7I2P104

How to Cite?

Henry Zuyingong Muluh, Mispa NnamAbang Kuji, "Communication Strategies and Employee Motivation: A Case of the Cameroon General Certificate of Education (GCE) Board," SSRG International Journal of Communication and Media Science, vol. 7,  no. 2, pp. 25-33, 2020. Crossref, https://doi.org/10.14445/2349641X/IJCMS-V7I2P104

Abstract:

Communication is a vital instrument for people and organizations to connect with their dynamic environment in which they are inherently dependent for accomplishing organizational goals. Prosperous internal communication strategies bring about positive perceptions around organizational communication, which serves as a lubricant for mutual understanding amongst workers and organizations' smooth functioning. This study seeks to evaluate the influence of internal communication strategies or practices on employee motivation levels in an organization by examining certain internal communication elements. Quantitative and qualitative data were collected from 70 respondents out of a sample population of 84, leading to a triangulation of the results. The findings reveal that internal communication practices have significant effects on motivation and overall productivity of employees. Written communication in the form of memos, circulars and manuals was the most common medium of communication. The study also reveals that communication was ineffective because of the "ivory-tower" structure evidenced in its top-bottom communication pattern. The researchrecommends improvement in the quality of communication resources and the designing of an effective communication strategy. It further suggestsa study of interdepartmental communication within an organization with special focus on horizontal communication.

Keywords:

Communication, effective, employee, motivation.

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