Media Construction of the Ashanti Region: A Content Analysis of Daily Graphic and Daily Guide

International Journal of Communication and Media Science
© 2021 by SSRG - IJCMS Journal
Volume 8 Issue 1
Year of Publication : 2021
Authors : Dr Kweku Rockson, Asuamah Adade-Yeboah, Dr Edward Owusu
How to Cite?

Dr Kweku Rockson, Asuamah Adade-Yeboah, Dr Edward Owusu, "Media Construction of the Ashanti Region: A Content Analysis of Daily Graphic and Daily Guide," SSRG International Journal of Communication and Media Science, vol. 8,  no. 1, pp. 28-36, 2021. Crossref,


This study examines the extent to which major variables like ownership and ideological inclination distinguish between how the state-owned and the privately-owned leading daily newspapers, Daily Guide and Daily Graphic, portray issues related to the Ashanti region. The study employed content analysis as its methodology. A total of 27 issues that were published by the two newspapers in the six months period, January-June, 2015 in which the study was conducted were used for analysis. It was found in the study that the Daily Guide published more favorable stories on the Ashanti region than Daily Graphic in the time of the study. However, it cannot be concluded that Daily Guide is highly Ashanti region biased because the attributes to justify such a conclusion are minimal. It was also found that both papers published more stories on political themes than any other themes. The Daily Graphic was also found in the study to have published more stories on the Ashanti region than the Daily Graphic.


Media, Construction of Reality, Ashanti Region, Content Analysis


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