The Media in Metaverse; Baudrillard’s Simulacra, Is Metaverse that Begins the Apocalypse?

International Journal of Communication and Media Science
© 2023 by SSRG - IJCMS Journal
Volume 10 Issue 1
Year of Publication : 2023
Authors : Kareem Mohamed, Shema Bukhari
How to Cite?

Kareem Mohamed, Shema Bukhari, "The Media in Metaverse; Baudrillard’s Simulacra, Is Metaverse that Begins the Apocalypse?," SSRG International Journal of Communication and Media Science, vol. 10,  no. 1, pp. 14-22, 2023. Crossref,


The Metaverse is a multiuser environment that mixes physical reality with digital virtuality in a post-reality realm. It is built on the convergence of technologies (virtual reality, augmented reality, and mixed reality) that enable a variety of interactions with virtual environments, digital items, and people. As a result, the metaverse has transformed into a socially connected web of immersive experiences. Critical theories are practical and theoretical frameworks we may use to develop a qualitative criticism of the metaverse, in addition to a significant previous work that addresses these platforms' statistically and qualitatively measurable effects. While avoiding postmodernism's excesses and failures, the Metaverse platform setting provides a secure space for media and entertainment to achieve innovative societal transformation and spiritual development. The potential of metaverse to make improvements through better internal staff communication and relationship marketing and to replace the traditional ways of training, teaching and marketing in the fields of education, advertising and communication which argues against Baudrillard’s simulacra which are based and grounded on the apocalypse’s beginning


Metaverse, Critical Theory, Capitalism, Simulacra, Hyperreality, Postmodernism, Advertising, Branding, Marketing.


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