The New Era of Logistics Companies: Digital Transformation as a Sustainable Corporate Marketing Communication Strategy

International Journal of Communication and Media Science

© 2025 by SSRG - IJCMS Journal

Volume 12 Issue 2

Year of Publication : 2025

Authors : Audry Mayshianie Anaya, Muhammad Aras, Ernesto Rio Mahliganri Maatita, Gardinia Anisyah Putri Anugrah

10.14445/2349641X/IJCMS-V12I2P101

How to Cite?

Audry Mayshianie Anaya, Muhammad Aras, Ernesto Rio Mahliganri Maatita, Gardinia Anisyah Putri Anugrah, "The New Era of Logistics Companies: Digital Transformation as a Sustainable Corporate Marketing Communication Strategy," SSRG International Journal of Communication and Media Science, vol. 12,  no. 2, pp. 1-10, 2025. Crossref, https://doi.org/10.14445/2349641X/IJCMS-V12I2P101

Abstract:

In integrating technology, every Company will implement digital transformation to provide more value to products and customers. In order to survive in the intense competition, logistics companies must create new innovations and improve their human resources. This research examines the application of digital transformation in corporate marketing communication strategies, including advertising, social media usage, influencer, and digital-based systems. This study aims to analyze the digital shifting in logistics companies that has changed the way traditional marketing interacts with people face-to-face, compared to modern marketing, which integrates technology so logistics companies can achieve a sustainable business. The research method used in this research is explorative qualitative. Data was collected through a case study using observation and interview data collection techniques through a case study of PT. XY, a logistics company in Indonesia, this article shows the benefits and challenges of digitalization in improving delivery services. The research findings indicate that digital transformation adds business value and provides new opportunities to increase new customers. This paper analyses and provides the two main technological tools: integrating PosAja!UMKM is a delivery courier application for MSMEs and improving Pos Pay in payment application. It becomes an effective strategy for logistics companies in entering the new era of logistics to develop and remain relevant in society.

Keywords:

Digital Transformation, Business Sustainability, Marketing Communication Strategy, Logistics Company, Digitalization.

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