6LOWPAN Equipped Streetlight with Digital Displays Redefines Pedestrian Advertising: An Emphasis on Cyber Security

International Journal of Electrical and Electronics Engineering

© 2025 by SSRG - IJEEE Journal

Volume 12 Issue 5

Year of Publication : 2025

Authors : Muhammad Mustaqiim Roslan, Lokman Mohd Fadzil

10.14445/23488379/IJEEE-V12I5P127

How to Cite?

Muhammad Mustaqiim Roslan, Lokman Mohd Fadzil, "6LOWPAN Equipped Streetlight with Digital Displays Redefines Pedestrian Advertising: An Emphasis on Cyber Security," SSRG International Journal of Electrical and Electronics Engineering, vol. 12,  no. 5, pp. 353-374, 2025. Crossref, https://doi.org/10.14445/23488379/IJEEE-V12I5P127

Abstract:

The integration of IPv6 over Low-Power Wireless Personal Area Networks (6LoWPAN) technology in urban streetlight systems represents a significant advancement in digital advertising. This paper explores how 6LoWPAN-equipped streetlights-based interactive displays leverage low-power consumption and robust connectivity to deliver real-time, targeted advertisements based on pedestrian movement and behavior. The study examines the technical architecture and deployment strategies that utilize AI, edge computing, and mmWave motion detection to enable dynamic, contextually relevant advertisements with quantifiable advertising effectiveness and impact on pedestrian engagement. In addition, it addresses the challenges of visual pollution, network security, and scalability during deployment. The findings underscore improved user experiences and increased advertising revenue potential, positioning 6LoWPAN-enabled streetlights for smarter, more sustainable urban environments and a pivotal element in Malaysia's "Malaysia 5.0" future smart cities vision.

Keywords:

6LoWPAN, Algorithms, Cloud, Edge PC, Framework, IoT, Real-time optimized advertisement, Smart billboard.

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