Four Most Favorites Social Media for Attracting Donors in the Pandemic Era (Study of Indonesian Online Charitable Giving in 2021)

International Journal of Humanities and Social Science
© 2022 by SSRG - IJHSS Journal
Volume 9 Issue 1
Year of Publication : 2022
Authors : Aris Puji Purwatiningsih, Febrianur Ibnu Fitroh Sukono Putra
pdf
How to Cite?

Aris Puji Purwatiningsih, Febrianur Ibnu Fitroh Sukono Putra, "Four Most Favorites Social Media for Attracting Donors in the Pandemic Era (Study of Indonesian Online Charitable Giving in 2021)," SSRG International Journal of Humanities and Social Science, vol. 9,  no. 1, pp. 75-83, 2022. Crossref, https://doi.org/10.14445/23942703/IJHSS-V9I1P110

Abstract:

This essay presents data on changes in Indonesian people's donation behavior during the COVID-19 pandemic: what was originally done in person is now done online through social media. The survey results show that the most widely used social media to donate during the pandemic are Facebook, Youtube, WhatsApp, and Instagram. The advantages and disadvantages of social media can be utilized by charities to optimize the use of social media as one of the pioneers in maximizing public donations. The survey method using Facebook, Youtube, WhatsApp, Instagram, Twitter, Line, and Tik Tok was conducted on 334 respondents in 34 provinces in Indonesia in 2021.

Keywords:

Covid-19 pandemic, Donation, Social marketing, Social media.

References:

[1] Marko Oydanich et al., “An Analysis of the Quality, Reliability, and Popularity of Youtube Videos on Glaucoma,” Ophthalmology Glaucoma, vol. 9, no. 10, pp. 561-576, 2021. Crossref, http://doi.org/10.1016/j.ogla.2021.10.002
[2] C Scheuer et al., “Encouraging Giving to Women’s and Girls’ Causes: The Role of Social Norms,” Physical Education and Sport for Children and Youth with Special Needs Researches – Best Practices – Situation, vol. 11, no. 3, pp. 343-354, 2018.
[3] Karel Kreijns, Kate Xu, and Joshua Weidlich, “Social Presence: Conceptualization and Measurement,” Educational Psychology Review, vol. 34, pp. 139-170, 2022. Crossref, https://doi.org/10.1007/s10648-021-09623-8
[4] Monica Ferreira Lemos, and Fernando Rezende da Cunha Júnior, “Facebook in Brazilian Schools: Mobilizing to Fight Back,” Mind, Culture, and Activity, vol. 25, no. 1, pp. 53-67, 2017. Crossref, https://doi.org/10.1080/10749039.2017.1379823
[5] Detik Website, 2021. [Online]. Available: https://Inet.Detik.com/Mobile-Apps/D-5594057/Survei-89-Orang-Indonesia-Pakai-Whatsapp-Untuk-Komunikasi
[6] Julie Prescott et al., “The Experience of Using Facebook as an Educational Tool,” Health and Social Care Education, pp. 1-6, 2013.
[7] Carmen Costa-Sánchez, and Mar Guerrero-Pico, “What is Whatsapp for? Developing Transmedia Skills and Informal Learning Strategies Through the Use of Whatsapp—A Case Study with Teenagers from Spain,” Social Media Society, vol. 6, no. 3, pp. 200-220, 2020. Crossref, https://doi.org/10.1177/2056305120942886
[8] Fernando Rezende da Cunha Junior, Claudia van Kruistum, and Bert van Oers, “Teachers and Facebook: using Online Groups to Improve Students’ Communication and Engagement in Education,” Communication Teacher, vol. 30, no. 4, pp. 228-241, 2016. Crossref, https://doi.org/10.1080/17404622.2016.1219039
[9] Valerie Belair-Gagnon, Colin Agur, and Nicholas Frisch, “The Changing Physical and Social Environment of Newsgathering: A Case Study of Foreign Correspondents using Chat Apps During Unrest,” Social Media Society, vol. 3, no. 1, pp. 109-125, 2017. Crossref, https://doi.org/10.1177/2056305117701163
[10] Brian K.Foster et al., “Distal Biceps Tendon Rupture Videos on Youtube: An Analysis of Video Content and Quality,” Journal of Hand Surgery Global Online, vol. 4, no. 1, pp. 3-7, 2021. Crossref, https://doi.org/10.1016/j.jhsg.2021.10.009
[11] Olena Zimba, and Armen Yuri Gasparyan, “Social Media Platforms: A Primer for Researchers,” Reumatologia, vol. 59, no. 2, pp. 68- 80, 2021. Crossref, https://doi.org/10.5114/reum.2021.102707
[12] Gabriel Peres Nobre, Carlos H. G. Ferreira, and Jussara M. Almeida, “A Hierarchical Network-Oriented Analysis of User Participation in Misinformation Spread on Whatsapp,” Information Processing & Management, vol. 59, no. 1, pp. 200-220, 2022. Crossref, https://doi.org/10.1016/j.ipm.2021.102757
[13] Sun Sun Lim, “On Stickers and Communicative Fluidity in Social Media,” Social Media and Society, vol. 1, no. 1, pp. 10-16, 2015. Crossref, https://doi.org/10.1177/2056305115578137
[14] Paula Herrero-Diz, Jesús Conde-Jiménez, and Salvador Reyes de Cózar, “Teens’ Motivations to Spread Fake News on Whatsapp,” Social Media and Society, vol. 6, no. 3, pp. 170-190, 2020. Crossref, https://doi.org/10.1177/2056305120942879
[15] Ciro Troise, and Mark Anthony Camilleri, “The Use of Digital Media for Marketing, CSR Communication and Stakeholder Engagement,” Strategic Corporate Communication in the Digital Age, vol. 4, no. 2, pp. 161-174, 2021. Crossref, https://doi.org/10.1108/978-1-80071-264-520211010
[16] Avus C.Y. Hou, and Wen-Lung Shiau, “Understanding Facebook to Instagram Migration: A Push-Pull Migration Model Perspective,” Information Technology and People, vol. 33, no. 1, pp. 272-295, 2020. Crossref, https://doi.org/10.1108/ITP-06-2017-0198
[17] Johanna M. F. van Oosten, Laura Vandenbosch, and Jochen Peter, “Gender Roles on Social Networking Sites: Investigating Reciprocal Relationships Between Dutch Adolescents’ Hypermasculinity and Hyper-Femininity and Sexy online Self-Presentations,” Journal of Children and Media, vol. 11, no. 2, pp. 147-166, 2017. Crossref, https://doi.org/10.1080/17482798.2017.1304970
[18] Lin Zhu, Deepa Anagondahalli, and Ai Zhangc, “Social Media and Culture in Crisis Communication: Mcdonald’s and KFC Crises Management in China,” Public Relations Review, vol. 43, no. 3, pp. 487-492, 2017. Crossref, https://doi.org/10.1016/j.pubrev.2017.03.006
[19] Mihee Kim, “Facebook News Sharing, Hostile Perceptions of News Content, and Political Participation,” Social Media and Society, vol. 7, no. 3, pp. 160-180, 2021. Crossref, https://doi.org/10.1177/20563051211044239
[20] Colin Agur, and Nicholas Frisch, “Digital Disobedience and The Limits of Persuasion: Social Media Activism in Hong Kong’s 2014 Umbrella Movement,” Social Media and Society, vol. 5, no. 1, pp. 450-465, 2019. Crossref, https://doi.org/10.1177/2056305119827002
[21] A Arifana, “The Influence of Using Facebook on Students' Communication Behavior,” Perception: Communication Journal, vol. 2, no. 2, pp. 1-44, 2019.
[22] Yinglin Wu et al., “Using Social Media to Strengthen Public Awareness of Wildlife Conservation,” Ocean & Coastal Management, vol. 153, pp. 76-83, 2018. Crossref, https://doi.org/10.1016/j.ocecoaman.2017.12.010
[23] Sandra Chang-Kredl, and Stephanie Kozak, “Children Using Facebook: Teachers’ Discursive Constructions of Childhood,” Social Media and Society, vol. 43, no. 2, pp. 211-215, 2017. Crossref, https://doi.org/10.1080/17439884.2017.1305967
[24] Saleem Alhabash, and Mengyan Ma, “A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students?,” Social Media and Society, vol. 3, no. 1, pp. 600-620, 2017. Crossref, https://doi.org/10.1177/2056305117691544
[25] Lars Guenther, Georg Ruhrmann, and Antonia Weber, “Strategic Framing and Social Media Engagement: Analyzing Memes Posted by the German Identitarian Movement on Facebook,” Social Media and Society, vol. 6, no. 1, pp. 460-480, 2020. Crossref, https://doi.org/10.1177/2056305119898777 [
[26] Niall Docherty, “Facebook’s Ideal User: Healthy Habits, Social Capital, and the Politics of Well-Being Online,” Social Media and Society, vol. 6, no. 2, pp. 560-580, 2020. Crossref, https://doi.org/10.1177/2056305120915606
[27] Niina Sormanen, and William H. Dutton, “The Role of Social Media in Societal Change: Cases in Finland of Fifth Estate Activity on Facebook,” Social Media and Society, vol. 1, no. 2, pp. 650-675, 2015. Crossref, https://doi.org/10.1177/2056305115612782
[28] Panayiota Tsatsou, “Social Media and Informal Organisation of Citizen Activism: Lessons From The Use of Facebook in the Sunflower Movement,” Social Media and Society, vol. 4, no. 1, pp. 499-519, 2018. Crossref, https://doi.org/10.1177/2056305117751384
[29] Pamela Jo Brubaker, and Michel M. Haigh, “The Religious Facebook Experience: Uses and Gratifications of Faith-Based Content,” Social Media and Society, vol. 3, no. 2, pp. 500-520, 2017. Crossref, https://doi.org/10.1177/2056305117703723
[30] Emily M. Buehler, “You Shouldn’t Use Facebook for That: Navigating Norm Violations While Seeking Emotional Support on Facebook,” Social Media and Society, vol. 3, no. 3, pp. 450-475, 2017. Crossref, https://doi.org/10.1177/2056305117733225
[31] Brady Robards, and Siân Lincoln, “Making It Facebook Official: Reflecting on Romantic Relationships Through Sustained Facebook Use,” Social Media and Society, vol. 2, no. 4, pp. 460-480, 2016. Crossref, https://doi.org/10.1177/2056305116672890
[32] Ah Ram Lee, and J. Suzanne Horsley, “The Role of Social Media on Positive Youth Development: An Analysis of 4-H Facebook Page and 4-H’ers’ Positive Development,” Children and Youth Services Review, vol. 77, pp. 127-138, 2017. Crossref, https://doi.org/10.1016/j.childyouth.2017.04.014
[33] Ioana Literat, and Neta Kligler-Vilenchik, “How Popular Culture Prompts Youth Collective Political Expression and Cross-Cutting Political Talk on Social Media: A Cross-Platform Analysis,” Social Media and Society, vol. 7, no. 2, pp. 700-720, 2021. Crossref, https://doi.org/10.1177/20563051211008821
[34] Seryun Lee, “An Exploration of Lingua-Cultures on Youtube: Translation and Assemblages,” Social Media and Society, vol. 7, no. 4, 2021. Crossref, https://doi.org/10.1177/20563051211059261
[35] Michael Soha, and Zachary J. McDowell, “Monetizing A Meme: Youtube, Content ID, and the Harlem Shake,” Social Media and Society, vol. 2, no. 1, pp. 451-476, 2016. Crossref, https://doi.org/10.1177/2056305115623801
[36] Baris Arslan et al., “A Cross-Sectional Study Analyzing the Quality of Youtube Videos as a Source of Information for COVID-19 Intubation,” Brazilian Journal of Anesthesiology (English Edition), vol. 72, no. 2, pp. 302-305, 2021. Crossref, https://doi.org/10.1016/j.bjane.2021.10.002
[37] Laísa B Maia et al., “Popular Videos Related to Low Back Pain on Youtubetm Do Not Reflect Current Clinical Guidelines: A Cross-Sectional Study,” Brazilian Journal of Physical Therapy, vol. 25, no. 6, pp. 803-810, 2021. Crossref, https://doi.org/10.1016/j.bjpt.2021.06.009
[38] JuliaBello-Bravo, Jane Payumo, and Barry Pittendrigh, “Measuring the Impact and Reach of Informal Educational Videos on Youtube: The Case of Scientific Animations without Borders,” Heliyon, vol. 7, no. 12, pp. 300-325, 2021. Crossref, https://doi.org/10.1016/j.heliyon.2021.e08508
[39] Andrew Chadwick et al., “Online Social Endorsement and Covid-19 Vaccine Hesitancy in the United Kingdom,” Social Media and Society, vol. 7, no. 2, pp. 569-571, 2021. Crossref, https://doi.org/10.1177/20563051211008817
[40] Gerardo Gerundo et al., “Personal Protective Equipment in Covid-19: Evidence-Based Quality and Analysis of Youtube Videos After one Year of Pandemic,” American Journal of Infection Control, vol. 50, no. 3, pp. 300-305, 2022. Crossref, https://doi.org/10.1016/j.ajic.2021.11.013
[41] Hung-chun Wang, and Cheryl Wei-yu Chen, “Learning English from Youtubers: English L2 Learners’ Self-Regulated Language Learning on Youtube,” Social Media and Society, vol. 14, no. 4, pp. 333-346, 2019. Crossref, https://doi.org/10.1080/17501229.2019.1607356
[42] Saeed Awadh Bin-Nashwan, and Meshari Al-Daihani, “Fundraising Campaigns Via Social Media Platforms for Mitigating the Impacts of the COVID-19 Epidemic,” Journal of Islamic Marketing, vol. 12, no. 3, pp. 576-597, 2020. Crossref, https://doi.org/10.1108/JIMA-07-2020-0200