Unveiling Political Bias: Analyzing the Influence of Party Affiliation on Opinion Formation in Online and Offline Communities

International Journal of Humanities and Social Science
© 2023 by SSRG - IJHSS Journal
Volume 10 Issue 4
Year of Publication : 2023
Authors : Ritwic Verma
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How to Cite?

Ritwic Verma, "Unveiling Political Bias: Analyzing the Influence of Party Affiliation on Opinion Formation in Online and Offline Communities," SSRG International Journal of Humanities and Social Science, vol. 10,  no. 4, pp. 17-23, 2023. Crossref, https://doi.org/10.14445/23942703/IJHSS-V10I4P103

Abstract:

Bias is prevalent in the current political discourse. Online and offline political communities make it easier to foment bias. The increasing role of technology in our lives has led to more polarization in the political landscape. This study aims to study the trends in political bias in terms of the nature and scope of the issue, the association of certain opinions with parties, and whether mentioning a party name causes a swing in the opinion. Respondents to a survey were asked to mention their agreeability to various statements, with 1 being “Strongly Disagree” and 10 being “Strongly Agree.” A quarter of the statements had party names mentioned in them. Significant trends were observed in the agreeability to a statement when the party name was mentioned in the statement. Trends were also observed across gender and the type of issue.

Keywords:

Manifesto, Political bias, Political discourse, Political party.

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