The Analysis of the Factors Affecting of College Students' Network Consumption Behavior

International Journal of Humanities and Social Science
© 2017 by SSRG - IJHSS Journal
Volume 4 Issue 5
Year of Publication : 2017
Authors : Kang Anan and Guo Qian
How to Cite?

Kang Anan and Guo Qian, "The Analysis of the Factors Affecting of College Students' Network Consumption Behavior," SSRG International Journal of Humanities and Social Science, vol. 4,  no. 5, pp. 14-19, 2017. Crossref,


online shopping allows people to get on the emancipation of space and time, is a topic worthy of study. This large group of college students are able to quickly adapt to a very good reception and shop online form. At present, the network consumption of college students is becoming more and more mature, and already has the commonality of network consumption. Therefore, it is necessary to study the network consumption behavior of college students. This article, by reading the relevant literature and related theories statistics, consumer behavior, etc., design of the questionnaire on the impact of college students on the network of several aspects of consumer behavior, that is, individual factors, commodity factors, shop factors, consumer psychological factors and consumer’s future online shopping situation. According to the collected questionnaire data, descriptive statistical analysis was carried out, while, the data be analyzed using the statistical analysis software SPSS. Through the use of binomial Logistic regression analysis, factor analysis and correlation analysis, I finally concluded that in the network shopping college students are most concerned about the price of goods, while concerned about the reputation of the shop; the contrary, consumers are concerned about less the store design.


College students online shopping; Questionnaire; Binomial Logistic Regression Analysis; factor analysis.


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