The Link between Product Innovation and Sales Growth: Case Study of Shoes and Garment Enterprises in Ibadan, Nigeria

International Journal of Industrial Engineering

© 2021 by SSRG - IJIE Journal

Volume 8 Issue 1

Year of Publication : 2021

Authors : Onafadeji Adeniyi Odunayo, Dr. Alarape Babatunde Adeniran

10.14445/23499362/IJIE-V8I1P106

How to Cite?

Onafadeji Adeniyi Odunayo, Dr. Alarape Babatunde Adeniran, "The Link between Product Innovation and Sales Growth: Case Study of Shoes and Garment Enterprises in Ibadan, Nigeria," SSRG International Journal of Industrial Engineering, vol. 8,  no. 1, pp. 36-42, 2021. Crossref, https://doi.org/10.14445/23499362/IJIE-V8I1P106

Abstract:

The study was purposed on examining the link between product innovation and sales growth using some selected shoes and garment enterprises in Ibadan, Nigeria. Six hundred and fifty seven (657) middle and top level management staff of shoes and garment enterprises was selected through purposive sampling technique. The study made use of primary source of data which was collected from five hundred and thirty nine (539) respondents. The Statistical Package for Social Sciences (SPSS) version 20 was used alongside Excel (Window 10) to code, compute, and process the data to derive descriptive and inferential results. The correlation analysis revealed a strong positive cause and effect, and significant link between product innovation and sales growth at (r = 0.830, at p 0.000 < 0.01). From this result, it was discovered that the link between product innovation and sales growth was evident; hence, the management of shoes and garment enterprises should therefore improve on innovating their product to attract more sales.

Keywords:

SMEs; Enterprise survival; Product; innovation; Sales growth.

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